The year 2024 represents a significant turning point for SQL Service GmbH. Through targeted measures, we have not only significantly sharpened our external image, but also consistently driven forward the further development of Nautilus. At the same time, we were able to define a clear strategic direction for the coming years, which will strengthen us as a company in the long term. We would like to present the most important highlights and trend-setting decisions below.

The year 2024 was characterised by change and a newfound self-confidence for our company. With a clear focus on bringing our expertise and services to the fore, we have taken decisive measures that have sharpened our profile and strengthened our market position in the long term.  

Our completely revamped website www.sql-service.de now offers a clear and comprehensive insight into our company, our vision and our portfolio. At the same time, Nautilus has a completely new look at www.iss-nautilus.de - with informative content and an appealing design that emphasises our innovative strength.  

We were able to significantly increase our reach through targeted contributions on renowned news portals and advertising-relevant platforms. Our expertise was thus made accessible to a wider audience, which considerably increased our visibility and further emphasised our modern, dynamic profile.  

Another milestone was our sponsorship of the Online AdSummit and the Adzine events as well as our active participation in other leading industry events. This presence not only brought us valuable new contacts, but also strengthened our position as an innovation leader in advertising technology. Our network has been expanded and we have established ourselves as a prominent voice in the industry.  

Overall, these strategic measures have helped to position our company as a visible brand and innovation leader and to convey a clear, modern image of our services and visions.

SQL Service GmbH is consistently pursuing its innovation strategy in order to meet the changing demands of the market.

Our new AI-supported chatbot shows how artificial intelligence is revolutionising user interaction. Thanks to advanced algorithms, it answers questions more efficiently and offers particularly intuitive operation. This prototype marks the beginning of a new era in customer communication.

Another highlight is the newly developed manual module. With this tool, we have responded specifically to customer requests. It supports teams from areas such as account management, sales and finance with easily accessible, structured information. Additional manuals are already being planned in order to continuously expand the modules and fulfil further requirements.

Our Nautilus technology platform has been fundamentally modernised by upgrading to .NET Core 9.0. This upgrade makes Nautilus platform-independent and ideally equipped for the challenges of the future.

A central project is the reengineering of our query and reporting engine, which will enable a comprehensive search across all Nautilus areas in future as Nemo 2.0. Configurable dashboards will make it easier for our customers to analyse data sets efficiently and make well-founded decisions.

In collaboration with the Ad Alliance, Wasmuth Media Service, GroupM and the agency booking system operators Omega Software and DAB, we have successfully implemented the Digital Booking Communication Format (DBCFM). This standardised format digitises booking communication and enables faster and error-free processing of IO advertising bookings.

Another milestone is the implementation of Programmatic TV for the Ad Alliance. By integrating the Virtual Minds Media Manager, advertising customers can now book linear TV reach programmatically.

We have realised the integration of Digital Out of Home (DOOH) into our platform for Ströer. This enables automated and optimised processing of DOOH campaigns via specialised ad servers.

Our strategy for the coming years focuses on sustainable growth, technical excellence and the scaling of our solutions across all content platforms:

We are pursuing the goal of establishing Nautilus as an all-in-one solution for handling advertising processes. All relevant media channels - digital, print, TV, DOOH, streaming, mobile and cinema - will be integrated. By further developing Nautilus, we are endeavouring to make processes more efficient and cost-saving.

With a clear understanding of our customers' needs, we are securing our international competitiveness and new standards in the monetisation of digital and analogue media content.

We look forward to the next steps and are ready to make 2025 just as successful. Stay tuned!